Being a Greek is like being in a giant kitchen with a huge pantry full of raw ingredients. You are encouraged to put together something amazing, and everything you need to do so is at your fingertips (although it's always a pain to find the cheese grater). A pinch of academic resources plus a few slices of community involvement and a dash of group living makes the main course of brotherly or sisterly support all the sweeter. The only question is, what will you create?
A major reason people join a fraternity or sorority is that it’s the perfect place to make connections. Connections, in turn, are crucial assets for anyone seeking to start a business. It’s fair to say, then, that Greeks are in prime positions when it comes to entrepreneurship. This phenomenon is behind all the statistics that get thrown around about how many CEOs and presidents are Greeks, and has spawned a blog that I suggest reading, called The Fratrepreneur.
As Greeks who went on to start a company, we obviously find this topic very close to heart. That’s why I was particularly pleased to read about Syracuse junior Ryan Dickerson’s invention, the Rylaxer, and the subsequent founding of his company, at the SigEp Blog.
The concept is simple. Ryan’s back was hurting for lack of a comfortable place to sit in his cramped room freshman year. The solution was to turn the bed into a couch, effectively adding an extra piece of furniture without taking away any space. He designed a long cushion that acts as a couch back, and fits on standard twin beds. With a $4,000 loan from his parents, he started Rylaxing.com, and has sold a few units at Syracuse.
Before you know it, Ryan is featured in a local news story, and an online contest for coolest college startup. The company has not turned a profit yet, but Ryan said that he didn’t do it to make money. Instead, it was more for the fun of it. He’s still a junior, so he’s got plenty of time to have fun with this business before either expanding or moving on to the next.
Here’s what I love about this story. Ryan saw a problem, and being unable to find an available solution, he created his own. When you boil it down, this is how just about every company out there that’s worth its salt begins (I’m excluding companies that are scams, shell companies, and other nefarious examples). He took advantage of his resources: help from friends and family, fraternity connections, the business center on campus. Ryan created something that never previously existed.
Even if the Rylaxer fails to sell more than a dozen units, Ryan will have gained invaluable experience and insight, not to mention confidence. Ask 100 college students how to start a company, and I bet you can count on one hand the number who don’t stare at you blankly. But Ryan displayed the biggest single attribute of an entrepreneur: a willingness to Just Do It. And we here at WebGreek believe that the fraternal community can help incubate this willingness, by filling unfurled sails, and showing each other they'll be caught if they fall. It's something that we've experienced throughout our journey. If you've got the gumption, then take advantage of the resources around you and take the plunge!
One last note: in these troubling times where 5 applicants vie for a single job opening, wouldn’t it make a lot of sense to quit begging for a job from other companies and just start your own? Just sayin’…


